Own Edge

Stop guessing why your posts work.

X shows you what happened. Own Edge tells you what to do about it. Our labelling engine reads every post you have written, scores it on 24 dimensions and hands you the patterns behind your best posts, plus the ones quietly costing you reach.

Free · two minutes · your last 50 posts · a card to share

one real report
+452%

more bookmarks on their long posts than on everything else they write

From another creator's report, 171 of their 624 posts
@lucas_builds
−84%

fewer replies on his quote posts than on everything else he writes

From his own report, 31 posts against 150

Sound familiar?

  • Which of my posts actually work?
  • 600 impressions, then 60. Why?
  • Why do some posts get no replies at all?
An AI audit gives youOwn Edge gives you

AI auditAdvice from the posts you paste in

Own EdgeYour posts pulled from the official X API and measured

AI auditTips that fit any account

Own EdgeGroups that beat your own median, with the posts behind each

AI auditA pattern for everything

Own EdgeOnly patterns that survived 1,000 shuffles of your labels

What we have already found in 5,488 posts

One analysis over every labelled post of 15 creator accounts, run through the same pipeline your report runs. Your own report tests these same groups on your posts, where the answers are often different.

+204%

Posts that ask nothing get saved

Bookmarks. What people keep is not what they answer, and most creators optimise for the wrong one.

2,218 postsagainst 2,479
+85%

Plain beats loud for replies

Replies. Hyped posts in the same set land 26% below average on reach, the opposite of what the advice says.

2,626 postsagainst 2,071
−56%

No ask, no conversation

Replies. The single most common mistake in the set: more than half the posts ask the reader for nothing.

2,688 postsagainst 2,009
+42%

Short first lines travel further

Reach. Sixty characters or less before the first line break, measured across two thirds of the set.

3,078 postsagainst 1,619

We read 24 things in every post you write

Each one becomes a group we can measure against the rest of your account.

ok, serious question: if you cannot read the code the model wrote, how do you know it works?

  • Post typequestion
  • Opening lineclaim
  • Who the post talks tothe reader
  • Toneplain
  • Call to actionopen question
  • Time of day12:00 to 16:00
  • 18 more

Start free. Pay once if you want the full picture.

Quick Check

Free
no payment details
  • Your latest 50 posts
  • Three findings with numbers
  • 9 tables
  • Shareable result card
Get your free Quick Check

Deep Check

9 €
one-time, VAT includedLaunch price for the first 50 Deep Checks · 50 left · then 19 €
  • Up to 500 posts plus your replies
  • Every feature: type, hook, addressee, tone, timing
  • Where your replies land
  • A step to take on every finding
  • Web report and PDF
See an example report

Weekly Report

19 € /month
in development
  • Your new posts every week
  • What changed against last week
  • Deep Check included

This is what lands in your account

A real Deep Check of @lucas_builds, 256 posts. Here: where his replies actually land, and what to do with that. From login to report takes about two minutes.

An Own Edge report: where this account's replies land, with the step to take and a table of median impressions by the size of the account replied to
Open the whole reportEvery table, every group, the same one you get.

We ran 339 comparisons on those posts and threw away 323

Every faded dot looked like a pattern and was not. 16 survived 1,000 shuffles of the labels, 4 of them pointing up. Your own report goes through exactly this, on your posts. Nobody pads it to look busy.

0.25×0.5×your median2×4×10.10.010.001rarely chanceoften chancebuild update · reach −44% · chance reached it in 0.1% of shufflesbuild update · replies −40% · chance reached it in 0.1% of shufflesbuild update · bookmarks −87% · chance reached it in 0.1% of shuffleshow-to or resource · reach −20% · chance reached it in 0.7% of shuffleshow-to or resource · replies −22% · chance reached it in 1.0% of shuffleshow-to or resource · bookmarks +176% · chance reached it in 11% of shufflesjoke or meme · reach +14% · chance reached it in 15% of shufflesjoke or meme · replies −2% · chance reached it in 96% of shufflesjoke or meme · bookmarks +65% · chance reached it in 63% of shufflesimage only · reach +59% · chance reached it in 0.1% of shufflesimage only · replies −23% · chance reached it in 9% of shufflesimage only · bookmarks +16× · chance reached it in 0.1% of shufflesnews reaction · reach +13% · chance reached it in 1% of shufflesnews reaction · replies −56% · chance reached it in 0.1% of shufflesnews reaction · bookmarks −5% · chance reached it in 93% of shufflesopinion · reach −15% · chance reached it in 0.1% of shufflesopinion · replies −21% · chance reached it in 0.1% of shufflesopinion · bookmarks −46% · chance reached it in 9% of shufflesother · reach −26% · chance reached it in 4% of shufflesother · replies −36% · chance reached it in 1% of shufflesother · bookmarks −87% · chance reached it in 2% of shufflesown finding · reach −9% · chance reached it in 25% of shufflesown finding · replies −1% · chance reached it in 96% of shufflesown finding · bookmarks +103% · chance reached it in 45% of shuffleseither-or question · reach +59% · chance reached it in 0.1% of shuffleseither-or question · replies +84% · chance reached it in 0.1% of shuffleseither-or question · bookmarks −77% · chance reached it in 0.1% of shufflesproduct promo · reach −63% · chance reached it in 0.1% of shufflesproduct promo · replies −57% · chance reached it in 0.1% of shufflesproduct promo · bookmarks −80% · chance reached it in 1% of shufflesquestion · reach +44% · chance reached it in 0.1% of shufflesquestion · replies +59% · chance reached it in 0.1% of shufflesquestion · bookmarks −35% · chance reached it in 39% of shufflesshoutout · reach −26% · chance reached it in 4% of shufflesshoutout · replies −73% · chance reached it in 0.1% of shufflesshoutout · bookmarks −83% · chance reached it in 7% of shufflesstory · replies −19% · chance reached it in 7% of shufflesstory · bookmarks −68% · chance reached it in 15% of shufflesClaude and Anthropic · reach +18% · chance reached it in 5% of shufflesClaude and Anthropic · replies −20% · chance reached it in 3% of shufflesClaude and Anthropic · bookmarks −59% · chance reached it in 29% of shufflesOpenAI tools · reach +92% · chance reached it in 0.1% of shufflesOpenAI tools · replies −8% · chance reached it in 36% of shufflesOpenAI tools · bookmarks +4% · chance reached it in 98% of shufflesother AI coding tools · reach +76% · chance reached it in 0.1% of shufflesother AI coding tools · replies +22% · chance reached it in 8% of shufflesother AI coding tools · bookmarks +127% · chance reached it in 33% of shufflesAI industry · reach +32% · chance reached it in 0.1% of shufflesAI industry · replies +10% · chance reached it in 8% of shufflesAI industry · bookmarks +13% · chance reached it in 83% of shufflesbuilding with AI agents · reach −19% · chance reached it in 0.2% of shufflesbuilding with AI agents · replies −24% · chance reached it in 0.1% of shufflesbuilding with AI agents · bookmarks −3% · chance reached it in 96% of shufflesbuilding your product · reach −27% · chance reached it in 0.1% of shufflesbuilding your product · replies −12% · chance reached it in 0.2% of shufflesoutside tech · reach +18% · chance reached it in 11% of shufflesoutside tech · replies +23% · chance reached it in 8% of shufflesoutside tech · bookmarks −60% · chance reached it in 31% of shufflespersonal · reach −8% · chance reached it in 9% of shufflespersonal · replies −14% · chance reached it in 6% of shufflespersonal · bookmarks +290% · chance reached it in 0.1% of shufflesproductivity and mindset · reach −7% · chance reached it in 27% of shufflesproductivity and mindset · replies −8% · chance reached it in 51% of shufflesproductivity and mindset · bookmarks −80% · chance reached it in 0.8% of shufflesprogramming · reach +32% · chance reached it in 0.1% of shufflesprogramming · replies +27% · chance reached it in 0.1% of shufflesprogramming · bookmarks +45% · chance reached it in 58% of shufflesgrowing on X · reach +13% · chance reached it in 5% of shufflesgrowing on X · replies +27% · chance reached it in 0.4% of shufflesgrowing on X · bookmarks −27% · chance reached it in 69% of shufflesyes · reach −10% · chance reached it in 0.8% of shufflesyes · replies −26% · chance reached it in 0.1% of shufflesyes · bookmarks +27% · chance reached it in 63% of shufflesno · reach +1% · chance reached it in 0.8% of shufflesno · replies +3% · chance reached it in 0.1% of shufflesno · bookmarks −5% · chance reached it in 63% of shufflesconsensus · reach −1% · chance reached it in 90% of shufflesconsensus · replies −4% · chance reached it in 75% of shufflesconsensus · bookmarks +18% · chance reached it in 86% of shufflescontrarian · reach −11% · chance reached it in 0.2% of shufflescontrarian · replies −9% · chance reached it in 4% of shufflescontrarian · bookmarks −27% · chance reached it in 40% of shufflesneutral · reach +3% · chance reached it in 0.2% of shufflesneutral · replies +2% · chance reached it in 4% of shufflesneutral · bookmarks +8% · chance reached it in 51% of shufflesexpert · reach −17% · chance reached it in 0.1% of shufflesexpert · replies −36% · chance reached it in 0.1% of shufflesexpert · bookmarks −7% · chance reached it in 89% of shuffleshype · replies −54% · chance reached it in 0.1% of shuffleshype · bookmarks −17% · chance reached it in 71% of shufflesmeme · reach +13% · chance reached it in 2% of shufflesmeme · replies −2% · chance reached it in 92% of shufflesmeme · bookmarks −7% · chance reached it in 91% of shufflesplain · reach +6% · chance reached it in 0.1% of shufflesplain · bookmarks +9% · chance reached it in 61% of shufflesrant · reach +31% · chance reached it in 1% of shufflesrant · replies −7% · chance reached it in 63% of shufflesrant · bookmarks −12% · chance reached it in 91% of shufflesaddresses someone · reach +15% · chance reached it in 4% of shufflesaddresses someone · replies +7% · chance reached it in 38% of shufflesaddresses someone · bookmarks −33% · chance reached it in 64% of shufflesbreaking marker · reach +43% · chance reached it in 0.1% of shufflesbreaking marker · replies −51% · chance reached it in 0.1% of shufflesbreaking marker · bookmarks +23% · chance reached it in 72% of shufflesclaim · replies −22% · chance reached it in 0.1% of shufflesclaim · bookmarks −32% · chance reached it in 16% of shufflesinstruction · reach +54% · chance reached it in 0.2% of shufflesinstruction · replies +89% · chance reached it in 0.1% of shufflesinstruction · bookmarks +71% · chance reached it in 58% of shuffleslist header · reach +6% · chance reached it in 54% of shuffleslist header · replies −18% · chance reached it in 22% of shuffleslist header · bookmarks +227% · chance reached it in 19% of shufflesnumber · reach +0% · chance reached it in 96% of shufflesnumber · replies +3% · chance reached it in 75% of shufflesnumber · bookmarks −73% · chance reached it in 13% of shufflesemoji, word or handle · reach −4% · chance reached it in 55% of shufflesemoji, word or handle · replies −29% · chance reached it in 0.2% of shufflesemoji, word or handle · bookmarks +541% · chance reached it in 0.1% of shufflesquestion · reach +56% · chance reached it in 0.1% of shufflesquestion · replies +72% · chance reached it in 0.1% of shufflesquestion · bookmarks −70% · chance reached it in 0.1% of shufflesscene or story · reach −15% · chance reached it in 1.0% of shufflesscene or story · replies −12% · chance reached it in 10% of shufflesscene or story · bookmarks −62% · chance reached it in 7% of shufflesannounces own plans · reach −41% · chance reached it in 0.1% of shufflesannounces own plans · replies −28% · chance reached it in 4% of shufflesannounces own plans · bookmarks −89% · chance reached it in 0.2% of shufflesa named group · reach +15% · chance reached it in 1.0% of shufflesa named group · replies +15% · chance reached it in 2% of shufflesa named group · bookmarks +2% · chance reached it in 98% of shufflesa person or company · reach +25% · chance reached it in 4% of shufflesa person or company · replies −33% · chance reached it in 0.4% of shufflesa person or company · bookmarks −39% · chance reached it in 64% of shufflesnobody in particular · reach −11% · chance reached it in 0.1% of shufflesnobody in particular · replies −27% · chance reached it in 0.1% of shufflesnobody in particular · bookmarks +31% · chance reached it in 4% of shufflesthe reader · reach +15% · chance reached it in 0.1% of shufflesthe reader · replies +43% · chance reached it in 0.1% of shufflesno I or my · reach +34% · chance reached it in 0.1% of shufflesno I or my · replies +29% · chance reached it in 0.1% of shufflesyour experience · reach −19% · chance reached it in 0.1% of shufflesyour experience · replies −27% · chance reached it in 0.1% of shufflesyour experience · bookmarks −32% · chance reached it in 18% of shufflesyour own numbers · reach −9% · chance reached it in 16% of shufflesyour own numbers · replies −2% · chance reached it in 95% of shufflesyour own numbers · bookmarks −77% · chance reached it in 1% of shufflesyour tool or product · replies −62% · chance reached it in 0.1% of shufflesyour tool or product · bookmarks −86% · chance reached it in 0.1% of shufflesan effortful answer · reach +17% · chance reached it in 5% of shufflesan effortful answer · replies +8% · chance reached it in 38% of shufflesan effortful answer · bookmarks −33% · chance reached it in 69% of shufflesa gut answer · reach +13% · chance reached it in 0.1% of shufflesa gut answer · replies +33% · chance reached it in 0.1% of shufflesa gut answer · bookmarks −51% · chance reached it in 0.2% of shufflesnothing to answer · reach −16% · chance reached it in 0.1% of shufflesnothing to answer · replies −37% · chance reached it in 0.1% of shufflescode or prompt · reach −1% · chance reached it in 97% of shufflescode or prompt · replies −32% · chance reached it in 12% of shufflescode or prompt · bookmarks −58% · chance reached it in 57% of shufflesexternal number · reach +2% · chance reached it in 69% of shufflesexternal number · replies −33% · chance reached it in 0.1% of shufflesexternal number · bookmarks +21% · chance reached it in 82% of shuffleslist or checklist · reach −2% · chance reached it in 62% of shuffleslist or checklist · replies −7% · chance reached it in 40% of shuffleslist or checklist · bookmarks +38% · chance reached it in 68% of shufflesnone · reach +0% · chance reached it in 79% of shufflesnone · replies +4% · chance reached it in 0.1% of shufflesnone · bookmarks −5% · chance reached it in 72% of shufflesown number · reach −8% · chance reached it in 11% of shufflesown number · replies +1% · chance reached it in 74% of shufflesown number · bookmarks +7% · chance reached it in 95% of shufflesquote of a source · reach +16% · chance reached it in 16% of shufflesquote of a source · replies −30% · chance reached it in 1.0% of shufflesquote of a source · bookmarks −17% · chance reached it in 85% of shufflesscreenshot · reach +12% · chance reached it in 32% of shufflesscreenshot · replies −8% · chance reached it in 67% of shufflesscreenshot · bookmarks −35% · chance reached it in 75% of shufflesno ask · reach −17% · chance reached it in 0.1% of shufflesno ask · bookmarks +27% · chance reached it in 8% of shufflesopen question · reach +22% · chance reached it in 0.1% of shufflesopen question · replies +37% · chance reached it in 0.1% of shufflesopen question · bookmarks −31% · chance reached it in 32% of shufflespick one · reach +60% · chance reached it in 0.1% of shufflespick one · replies +80% · chance reached it in 0.1% of shufflespick one · bookmarks −77% · chance reached it in 0.1% of shufflesshare yours · reach −31% · chance reached it in 2% of shufflesshare yours · replies +18% · chance reached it in 23% of shufflesshare yours · bookmarks −75% · chance reached it in 11% of shufflesrepost, follow or save · reach −42% · chance reached it in 0.2% of shufflesrepost, follow or save · replies −59% · chance reached it in 0.1% of shufflesrepost, follow or save · bookmarks +252% · chance reached it in 20% of shufflesagree or disagree · reach +25% · chance reached it in 8% of shufflesagree or disagree · replies +43% · chance reached it in 2% of shufflesagree or disagree · bookmarks −61% · chance reached it in 44% of shuffles0-100 chars · reach +41% · chance reached it in 0.1% of shuffles0-100 chars · replies +41% · chance reached it in 0.1% of shuffles0-100 chars · bookmarks +50% · chance reached it in 6% of shuffles101-200 chars · reach −3% · chance reached it in 16% of shuffles101-200 chars · replies +2% · chance reached it in 39% of shuffles101-200 chars · bookmarks −14% · chance reached it in 68% of shuffles201-280 chars · reach −34% · chance reached it in 0.1% of shuffles201-280 chars · replies −45% · chance reached it in 0.1% of shufflesover 280 chars · reach −7% · chance reached it in 0.9% of shufflesover 280 chars · replies −35% · chance reached it in 0.1% of shufflesover 280 chars · bookmarks −11% · chance reached it in 74% of shufflesone-liner · reach +23% · chance reached it in 0.1% of shufflesone-liner · replies +17% · chance reached it in 0.1% of shufflesone-liner · bookmarks +130% · chance reached it in 0.9% of shufflesone paragraph · reach −27% · chance reached it in 0.1% of shufflesone paragraph · replies −46% · chance reached it in 0.1% of shufflesone paragraph · bookmarks −54% · chance reached it in 35% of shuffles2 to 3 lines · reach −11% · chance reached it in 0.1% of shuffles2 to 3 lines · replies −4% · chance reached it in 31% of shuffles2 to 3 lines · bookmarks −41% · chance reached it in 5% of shuffles4 or more lines · reach +5% · chance reached it in 0.1% of shuffles4 or more lines · replies −1% · chance reached it in 95% of shuffles4 or more lines · bookmarks −13% · chance reached it in 54% of shufflesup to 60 chars · replies +17% · chance reached it in 0.1% of shufflesup to 60 chars · bookmarks +23% · chance reached it in 3% of shuffles61 to 120 chars · reach −18% · chance reached it in 0.1% of shuffles61 to 120 chars · replies −30% · chance reached it in 0.1% of shuffles61 to 120 chars · bookmarks −38% · chance reached it in 18% of shufflesover 120 chars · reach −30% · chance reached it in 0.1% of shufflesover 120 chars · replies −51% · chance reached it in 0.1% of shufflesover 120 chars · bookmarks −66% · chance reached it in 5% of shufflesnone · reach −19% · chance reached it in 0.1% of shufflesnone · replies −31% · chance reached it in 0.1% of shufflesnone · bookmarks +23% · chance reached it in 14% of shufflesone · reach +32% · chance reached it in 0.1% of shufflesone · replies +39% · chance reached it in 0.1% of shufflesone · bookmarks −56% · chance reached it in 0.1% of shufflestwo or more · reach +20% · chance reached it in 0.4% of shufflestwo or more · replies +27% · chance reached it in 0.2% of shufflestwo or more · bookmarks +76% · chance reached it in 36% of shufflesnone · reach +2% · chance reached it in 0.1% of shufflesnone · replies +14% · chance reached it in 0.1% of shufflesnone · bookmarks +8% · chance reached it in 54% of shuffles1 to 2 · reach −17% · chance reached it in 0.1% of shuffles1 to 2 · replies −29% · chance reached it in 0.1% of shuffles1 to 2 · bookmarks −36% · chance reached it in 19% of shuffles3 or more · reach +27% · chance reached it in 0.1% of shuffles3 or more · replies −36% · chance reached it in 0.1% of shuffles3 or more · bookmarks +51% · chance reached it in 56% of shufflesyes · replies −30% · chance reached it in 0.2% of shufflesyes · bookmarks −88% · chance reached it in 0.2% of shufflesno · reach +1% · chance reached it in 0.1% of shufflesno · replies +0% · chance reached it in 0.2% of shufflesno · bookmarks +4% · chance reached it in 0.2% of shufflesyes · reach −42% · chance reached it in 0.1% of shufflesyes · replies −35% · chance reached it in 0.4% of shufflesyes · bookmarks −66% · chance reached it in 24% of shufflesno · reach +0% · chance reached it in 0.1% of shufflesno · replies −0% · chance reached it in 0.4% of shufflesno · bookmarks +2% · chance reached it in 24% of shufflesyes · reach +2% · chance reached it in 47% of shufflesyes · replies +14% · chance reached it in 0.5% of shufflesyes · bookmarks +200% · chance reached it in 0.1% of shufflesno · reach −0% · chance reached it in 47% of shufflesno · replies −5% · chance reached it in 0.5% of shufflesno · bookmarks −46% · chance reached it in 0.1% of shufflesno · reach −0% · chance reached it in 42% of shufflesno · replies −1% · chance reached it in 48% of shufflesno · bookmarks +0% · chance reached it in 52% of shufflesnone · reach −0% · chance reached it in 42% of shufflesnone · replies −1% · chance reached it in 48% of shufflesnone · bookmarks +0% · chance reached it in 52% of shufflesyes · reach −24% · chance reached it in 0.1% of shufflesyes · replies −70% · chance reached it in 0.1% of shufflesno · reach +2% · chance reached it in 0.1% of shufflesno · replies +6% · chance reached it in 0.1% of shufflesno · bookmarks +8% · chance reached it in 0.1% of shuffles00:00 to 04:00 · reach −7% · chance reached it in 12% of shuffles00:00 to 04:00 · replies −8% · chance reached it in 31% of shuffles04:00 to 08:00 · reach +14% · chance reached it in 0.4% of shuffles04:00 to 08:00 · replies +22% · chance reached it in 0.1% of shuffles04:00 to 08:00 · bookmarks +99% · chance reached it in 10% of shuffles08:00 to 12:00 · reach +5% · chance reached it in 20% of shuffles08:00 to 12:00 · replies +2% · chance reached it in 52% of shuffles08:00 to 12:00 · bookmarks +49% · chance reached it in 36% of shuffles12:00 to 16:00 · reach +4% · chance reached it in 20% of shuffles12:00 to 16:00 · replies +5% · chance reached it in 22% of shuffles12:00 to 16:00 · bookmarks −30% · chance reached it in 44% of shuffles16:00 to 20:00 · reach −2% · chance reached it in 42% of shuffles16:00 to 20:00 · replies −3% · chance reached it in 68% of shuffles16:00 to 20:00 · bookmarks +10% · chance reached it in 79% of shuffles20:00 to 24:00 · reach −6% · chance reached it in 2% of shuffles20:00 to 24:00 · replies −18% · chance reached it in 0.1% of shuffles20:00 to 24:00 · bookmarks −51% · chance reached it in 7% of shufflesMondays · reach −1% · chance reached it in 84% of shufflesMondays · replies −2% · chance reached it in 87% of shufflesMondays · bookmarks +59% · chance reached it in 32% of shufflesTuesdays · reach −1% · chance reached it in 67% of shufflesTuesdays · replies −3% · chance reached it in 72% of shufflesTuesdays · bookmarks +43% · chance reached it in 43% of shufflesWednesdays · reach +2% · chance reached it in 53% of shufflesWednesdays · replies +0% · chance reached it in 76% of shufflesWednesdays · bookmarks +9% · chance reached it in 87% of shufflesThursdays · reach −1% · chance reached it in 73% of shufflesThursdays · replies −3% · chance reached it in 78% of shufflesFridays · reach −1% · chance reached it in 76% of shufflesFridays · replies −4% · chance reached it in 61% of shufflesFridays · bookmarks −63% · chance reached it in 3% of shufflesSaturdays · reach −1% · chance reached it in 88% of shufflesSaturdays · replies −1% · chance reached it in 97% of shufflesSaturdays · bookmarks +32% · chance reached it in 66% of shufflesSundays · reach +4% · chance reached it in 30% of shufflesSundays · replies +5% · chance reached it in 32% of shufflesSundays · bookmarks −8% · chance reached it in 90% of shuffles<4h · reach −0% · chance reached it in 74% of shuffles<4h · replies −2% · chance reached it in 20% of shuffles<4h · bookmarks +3% · chance reached it in 0.5% of shuffles4-12h · reach +4% · chance reached it in 74% of shuffles4-12h · replies +20% · chance reached it in 29% of shuffles4-12h · bookmarks −72% · chance reached it in 25% of shuffles12-24h · reach −3% · chance reached it in 82% of shuffles12-24h · replies +13% · chance reached it in 51% of shuffles12-24h · bookmarks −95% · chance reached it in 0.1% of shuffles1-3d · reach +20% · chance reached it in 54% of shuffles1-3d · replies +42% · chance reached it in 28% of shuffles1-3d · bookmarks −98% · chance reached it in 1% of shuffles>3d · reach −8% · chance reached it in 80% of shuffles>3d · replies −41% · chance reached it in 35% of shuffles>3d · bookmarks −100% · chance reached it in 6% of shufflesstory · reach −22% · chance reached it in 1.0% of shufflesbuilding your product · bookmarks −86% · chance reached it in 0.1% of shuffles5hype · reach −24% · chance reached it in 0.1% of shufflesplain · replies +24% · chance reached it in 0.1% of shuffles3claim · reach −23% · chance reached it in 0.1% of shufflesthe reader · bookmarks −52% · chance reached it in 0.9% of shuffles7no I or my · bookmarks +48% · chance reached it in 0.7% of shuffles2your tool or product · reach −64% · chance reached it in 0.1% of shufflesnothing to answer · bookmarks +55% · chance reached it in 0.2% of shuffles1no ask · replies −36% · chance reached it in 0.1% of shuffles6201-280 chars · bookmarks −65% · chance reached it in 0.7% of shuffles9up to 60 chars · reach +14% · chance reached it in 0.1% of shuffles4yes · reach −37% · chance reached it in 0.1% of shufflesyes · bookmarks −80% · chance reached it in 0.1% of shuffles800:00 to 04:00 · bookmarks −73% · chance reached it in 0.3% of shufflesThursdays · bookmarks −67% · chance reached it in 0.6% of shuffles10
  • +204%posts a reader is not meant to answer
  • +177%posts that never say I or my
  • +85%plain-toned posts
  • +42%posts whose first line is 60 characters or shorter
  • −90%posts about building your product
  • −56%posts without a call to action
  • −61%posts that talk to the reader
  • −81%quote posts
  • −69%posts of 201 to 280 characters
  • −71%posts published on Thursdays

Each dot is one group measured on one metric. Blue sits above the median of the set, red below. The lower a dot sits, the less often chance produced a gap that size.

Questions

Why not just use X analytics?

X gives you 7 numbers for each post and never groups your posts, so it can never tell you what actually drives them. Own Edge turns every post into 24 values and compares each group with the rest of your posts.

Do you post on my behalf?

No. Read access only (tweet.read, users.read, offline.access). Own Edge cannot post, like, follow or send messages.

What exactly do you read?

Your handle and follower count, and your own posts with their metrics. The Deep Check also reads your replies and the follower count of the accounts you replied to.

How are posts classified?

An AI model (Claude by Anthropic) reads the text of each post and fills in 13 fields: post type, opening line, addressee, tone, what the post asks of readers and more. Another 13 are counted from the text alone. The model never sees your numbers.

How do you know a pattern is not chance?

We shuffle the labels across your posts 1,000 times and count how often a gap this large appears by accident, then correct for the number of groups tested. Groups under 8 posts are never compared, and a gap that does not survive is not shown.

Can I delete my data?

Yes, with one click. Account, tokens, posts, labels and reports go, and we revoke our access at X.

Who sees my results?

Only you, unless you create a share link yourself. You can revoke it any time.